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CRM News Today — CRM industry news, software reviews, platform updates, and marketing insights. Your go-to CRM blog covering HubSpot, Salesforce, Zoho CRM, Pipedrive, and the full CRM landscape. Latest CRM updates, automation news, and enterprise CRM trends.
Salesforce vs SAP Sales Cloud comparison for large enterprises: ERP integration advantage, SFA features, AI capabilities, SAP Analytics Cloud, pricing, implementation realities, and which platform wins in SAP and non-SAP environments.
Salesforce vs Oracle Fusion CX (and Siebel): feature comparison, ERP integration advantage, AI capabilities, pricing, AppExchange ecosystem, and which enterprise CRM is right for your organisation in 2026.
Complete guide to Salesforce Einstein AI and Agentforce: lead scoring, opportunity scoring, activity capture, case classification, Marketing Cloud AI, and the new autonomous Agentforce agents with pricing and what's included.
Salesforce Shield guide for 2026: Platform Encryption (field-level, BYOK, cache-only keys), Event Monitoring (real-time streaming, SIEM), Field Audit Trail (10-year retention), pricing, and compliance use cases.
MuleSoft Anypoint Platform guide for Salesforce users: connectors, DataWeave, API-led connectivity, ERP integration patterns, pricing, and when MuleSoft is the right choice versus simpler alternatives.
Salesforce CRM Analytics (Tableau CRM/Einstein Analytics) guide for 2026: Datasets, Recipes, Dashboards, Sales Analytics App, Einstein Discovery predictive models, and pricing.
Salesforce call center integration guide for 2026: Salesforce telephony integration via Service Cloud Voice and Open CTI (Salesforce Service Cloud CTI), Salesforce IVR integration, screen pop, click-to-dial, Voice Calls standard report type, call logging, Einstein Conversation Intelligence, and key metrics.
Salesforce Field Service (formerly FSL) overview and setup guide for 2026: Work Orders, scheduling and dispatch, Dispatcher Console, mobile app, and key field service KPIs.
Salesforce Omni-Channel routing setup guide for 2026: Service Channels, Routing Configurations, Presence Statuses, skills-based routing, Omni-Channel Supervisor, and advanced Flow routing.
Salesforce Knowledge Base setup guide for 2026: article types, draft-to-publish workflow, Data Categories, Service Console integration, customer portal, and case deflection measurement.
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