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CRM News Today — CRM industry news, software reviews, platform updates, and marketing insights. Your go-to CRM blog covering HubSpot, Salesforce, Zoho CRM, Pipedrive, and the full CRM landscape. Latest CRM updates, automation news, and enterprise CRM trends.
How to use LinkedIn data inside CRM: what Sales Navigator's CRM integration provides (profile widgets, InMail from CRM, job change alerts, account insights), running a social selling workflow with CRM, attributing LinkedIn outreach to pipeline, and fixing common problems including unlogged LinkedIn activity, missing attribution, and stale contact data.
How to connect SMS marketing with CRM data: behavioural triggers, segmented campaigns, personalisation via CRM fields, TCPA and GDPR compliance requirements, CRM platforms with SMS integration (HubSpot, Salesforce, Zoho, Close), SMS use cases by deal stage, and fixes for high opt-out rates, missing inbound message logging, and consent documentation.
How to integrate CRM with WhatsApp Business API: the three WhatsApp channels and which supports CRM integration, message templates and 24-hour conversation windows, inbound routing and outbound template sending, workflow-triggered messages, CRM platforms with native WhatsApp support, and fixes for common problems including reps using personal WhatsApp and template rejections.
Comparing Zoho CRM CommandCenter and Salesforce Marketing Cloud Journey Builder: what each tool does, design philosophy differences, channel capabilities, scale, pricing, and when to use which. Use cases for CRM process orchestration (CommandCenter) vs cross-channel marketing journeys (Journey Builder), plus common problems including Journey Builder cost and bypassed CommandCenter processes.
What HubSpot Commerce Hub includes: payments, quotes with Pay Now, subscriptions, invoices, payment links, and MRR/ARR revenue reporting. How subscription data connects to CRM records, Commerce Hub's limitations vs Stripe/Chargebee for complex billing, revenue reporting vs accounting, and US availability constraints with Stripe workaround.
What Salesforce Revenue Cloud does: CPQ (configure, price, quote), subscription and contract management, billing, and revenue recognition. How CPQ works in the sales process, amendment and renewal automation, common implementation problems (slow quotes, recognition mismatches, timeline overruns), and Revenue Cloud licensing and implementation cost guidance.
What HubSpot Copilot does for sales reps: contact/deal summaries, email drafting, call preparation, CRM data queries, and task creation. How it fits into Breeze AI alongside Breeze Agents and Intelligence, comparison to Salesforce Einstein Copilot, data quality dependency, call summary accuracy issues, and availability by HubSpot plan tier.
How technology companies configure CRM for PLG, enterprise sales, and customer success: PQL pipelines, stakeholder mapping for enterprise deals, health score and renewal pipelines, product usage data sync to CRM, common problems (40-stage pipelines, CS outside CRM, security review blind spots), and CRM options for tech companies.
How media and publishing companies use CRM across advertising sales, B2B subscriptions, and event management: ad sales pipeline stages, multi-product CRM unification, renewal tracking for campaigns and subscriptions, stale contact data fixes, and purpose-built options like Salesforce Media Cloud and Boostr vs general CRM platforms.
How education organisations configure CRM for the full student lifecycle: prospect nurture, admissions pipeline stages, agent/partner management, post-offer retention, alumni engagement, CRM vs SIS (Student Information System) comparison table, and purpose-built options like Slate, Salesforce Education Cloud, and Ellucian CRM Recruit.
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