HubSpot + Brevo Integration
Connect Brevo's email, SMS, and WhatsApp marketing platform to HubSpot CRM. Sync contacts, companies, and deals bidirectionally and track Brevo campaign engagement directly on HubSpot contact timelines.
How HubSpot + Brevo Integration Works
The HubSpot Brevo integration is available as a native connector built by Brevo, accessible through HubSpot Data Sync or third-party platforms like Zapier and Latenode. Setup takes minutes with no coding required. Once connected, contacts, companies, and deals synchronize bidirectionally between both platforms in real time.
After contacts sync, Brevo email campaign activity—delivered, opened, clicked, hard bounced, soft bounced, and spam reports—appears directly on HubSpot contact timelines. This gives your sales team visibility into how each prospect engages with marketing emails without leaving the CRM.
The integration also imports companies and deals from HubSpot to Brevo, bringing all associated records and properties with them. This means Brevo campaigns can be segmented based on deal stage, company size, industry, or any other HubSpot property, enabling hyper-targeted messaging based on CRM intelligence.
Our consultants configure the sync to match your workflow. We map HubSpot properties to Brevo attributes, set up marketing automation workflows in Brevo triggered by HubSpot lifecycle changes, and ensure GDPR and CCPA consent preferences stay synchronized across both platforms so your marketing stays compliant.
What Changes With Brevo + HubSpot Connected
Brevo handles multi-channel marketing campaigns. HubSpot manages your CRM and pipeline. Connected, your teams work from the same data and see the same engagement signals.
Affordable Multi-Channel Marketing Meets CRM
Brevo's volume-based pricing model—charging per email sent rather than per contact—makes it one of the most cost-effective marketing platforms available, especially for businesses with large contact lists and moderate sending volumes. Its free plan includes unlimited contacts with up to 300 emails per day.
When connected to HubSpot, this affordable marketing firepower gains CRM context. Campaigns can target contacts based on deal stages, lifecycle phases, and custom properties from HubSpot. Engagement data flows back so sales reps see which emails, SMS messages, and WhatsApp conversations each prospect has engaged with.
Without Integration
- Brevo email engagement invisible to sales reps in HubSpot
- Contact lists manually exported between platforms
- Brevo campaigns cannot segment by HubSpot deal data
- Consent preferences drift out of sync between systems
- No attribution connecting email campaigns to closed deals
With Integration
- Email opens, clicks, and bounces visible on HubSpot timelines
- Contacts, companies, and deals sync bidirectionally
- Brevo segments built from HubSpot deal and lifecycle data
- GDPR consent stays synchronized across both platforms
- Campaign engagement attributed to HubSpot deal outcomes
What Syncs Between Brevo & HubSpot
The native integration keeps contacts, companies, deals, and campaign activity aligned across both platforms.
Contact Sync
Contacts sync bidirectionally between Brevo and HubSpot with mapped properties, keeping both databases current without manual imports.
Company Import
HubSpot companies import into Brevo with all associated contacts, deals, and company properties for account-based campaign targeting.
Deal Sync
HubSpot deals import into Brevo with associated records and properties, enabling campaigns segmented by deal stage, amount, or close date.
Property Mapping
Custom HubSpot properties map to Brevo contact attributes so segmentation and personalization use the same data in both platforms.
Email Events
Delivered, opened, clicked, hard bounced, soft bounced, and spam reports from Brevo campaigns appear on HubSpot contact timelines.
SMS Activity
SMS campaign sends, deliveries, and click events sync to HubSpot for complete multi-channel engagement tracking across contacts.
WhatsApp Engagement
Brevo WhatsApp campaign interactions log on HubSpot timelines, giving sales reps visibility into conversational marketing engagement.
Transactional Email
Brevo transactional email events—order confirmations, password resets, receipts—can log on HubSpot records for complete communication history.
Workflow Triggers
HubSpot lifecycle changes and deal stage updates trigger Brevo automation workflows that send targeted emails, SMS, or WhatsApp messages.
Segment Activation
HubSpot active lists feed Brevo segments so marketing campaigns target contacts based on real-time CRM criteria without manual list building.
Lead Scoring
Brevo email and SMS engagement signals feed into HubSpot lead scoring so contacts who actively engage rank higher for sales outreach.
Send Time Optimization
Brevo's machine learning send time optimization ensures messages reach contacts when they are most likely to engage, with results tracked in HubSpot.
Why Teams Connect Brevo to HubSpot
Maximize Marketing Budget. Many organizations use HubSpot CRM but find HubSpot Marketing Hub pricing steep as their contact list grows. Brevo's volume-based model—charging per email sent with unlimited contacts—lets teams run sophisticated campaigns at a fraction of the cost while keeping HubSpot as the CRM backbone.
Add SMS and WhatsApp to Your CRM Playbook. Brevo supports email, SMS, and WhatsApp from a single platform. When these channels connect to HubSpot, sales and marketing teams can orchestrate multi-channel campaigns triggered by CRM events and track engagement across every channel on one contact timeline.
Keep Transactional and Marketing Emails Together. Brevo handles both marketing campaigns and transactional emails (order confirmations, password resets, receipts). Syncing both types to HubSpot gives your team a complete communication history for every contact—not just marketing touches.
Scale Without Complexity. Brevo's interface is designed for teams that need results without enterprise-level complexity. Drag-and-drop email builders, visual automation workflows, and pre-built templates mean marketing teams can execute campaigns quickly while the integration handles data synchronization with HubSpot automatically.
Integration Impact Areas
- Email Marketing — Campaign data on HubSpot timelines
- SMS Campaigns — Text message engagement in CRM
- Transactional Email — Order and system emails tracked
- Deal-Based Targeting — CRM data drives campaign segments
- Consent Management — GDPR sync across platforms
- Cost Savings — Volume pricing with unlimited contacts
Common Brevo + HubSpot Integration Challenges
Connecting a multi-channel marketing platform to your CRM involves data mapping and compliance alignment. Here are the issues our team solves most frequently.
Property Mapping Complexity
HubSpot properties and Brevo attributes use different naming conventions and data types. Our team creates a comprehensive field map so data transfers correctly and segmentation works consistently in both platforms.
Duplicate Contact Prevention
Bidirectional sync can create duplicates if matching rules are not precise. We configure identity resolution based on email address or custom identifiers to keep both databases clean from the start.
Consent Synchronization
GDPR and CCPA consent preferences must stay aligned between platforms. An unsubscribe in Brevo must reflect in HubSpot and vice versa. We configure consent field mapping to prevent compliance violations.
Email Deliverability
Sending from Brevo while managing contacts in HubSpot requires aligned sending domain authentication. Our team configures SPF, DKIM, and DMARC records to maximize inbox placement rates across all campaigns.
Automation Overlap
Both Brevo and HubSpot offer marketing automation. Deciding which platform handles which automation type prevents conflicts. We design a clear automation ownership model so workflows complement rather than duplicate each other.
Reporting Consolidation
Campaign performance lives in Brevo while pipeline metrics live in HubSpot. We build custom HubSpot dashboards that combine Brevo engagement data with CRM metrics for unified marketing and sales reporting.
Our Setup Process
A structured approach to connecting Brevo's marketing platform with your HubSpot CRM.
Audit
We review your Brevo plan, HubSpot setup, current email/SMS workflows, and marketing goals to define the integration scope and property mapping requirements.
Connect
Our team installs the Brevo integration, configures HubSpot Data Sync, and establishes the bidirectional connection between both platforms.
Configure
We map HubSpot properties to Brevo attributes, configure campaign activity sync, set up consent alignment, and define automation ownership between platforms.
Test
Every sync path is validated—contact creation, property updates, email event logging, consent propagation, and automation triggers—with test data.
Activate
We enable production sync, launch initial Brevo campaigns using HubSpot segment data, and verify engagement events appear correctly on contact timelines.
Support
Ongoing monitoring ensures sync reliability, deliverability stays high, and new campaign types are properly tracked. We train your team on best practices.
Brevo Alternatives That Also Connect to HubSpot
If Brevo isn't the right fit, we also integrate these email marketing and automation platforms with HubSpot.
Also: Campaign Monitor, Constant Contact, GetResponse, ConvertKit, and more.
Brevo in Your Tech Stack
E-Commerce Platforms. Brevo integrates with Shopify, WooCommerce, Magento, and BigCommerce for automated order confirmation emails, abandoned cart recovery, and product recommendation campaigns. When HubSpot tracks the sales pipeline alongside e-commerce data, both teams see the complete customer journey.
CMS & Website Tools. Brevo offers plugins for WordPress, Drupal, and other content management systems. Signup forms and landing pages built in Brevo feed contacts directly into HubSpot through the integration, capturing leads without manual list management.
Chat & Customer Support. Brevo includes a live chat widget and chatbot features. When chat conversations feed into HubSpot alongside email and SMS engagement data, support and sales teams share a complete communication history for every contact.
Transactional Email Infrastructure. Brevo's SMTP relay and transactional API handle system-generated emails (password resets, order updates, shipping notifications). Logging these alongside marketing emails in HubSpot gives teams a full picture of every message a contact receives from your brand.
Advertising Platforms. Brevo supports Facebook Ads audience sync. When combined with HubSpot's ad management features, marketing teams can coordinate paid and owned media targeting from a unified contact database with consistent segmentation across channels.
Configuration & Plan Requirements
Brevo Plans. Brevo offers a free plan with 300 emails per day and unlimited contacts. The Starter plan begins at $9 per month for higher sending volumes. The Standard plan starts at $18 per month and adds A/B testing, send time optimization, and advanced statistics. Enterprise plans start at $10,000 per year for high-volume senders with dedicated account management.
HubSpot Requirements. The basic Brevo integration works with HubSpot CRM (free tier and above). For workflow automation triggered by Brevo engagement events, HubSpot Marketing Hub or Sales Hub Professional is recommended. Operations Hub adds data quality features useful for managing the bidirectional sync.
Integration Options. The native Brevo integration connects through HubSpot Data Sync. Additional connectivity options include Zapier and Latenode for more advanced workflow scenarios. Our team selects the best approach based on your specific automation needs.
Integration Readiness Checklist
- Active Brevo account (free plan or above)
- HubSpot CRM account (any tier)
- Sending domain authentication configured (SPF, DKIM, DMARC)
- Contact property mapping requirements documented
- GDPR/CCPA consent management strategy defined
- Automation ownership model defined (which platform handles what)
- Campaign channels identified (email, SMS, WhatsApp)
Technical Details
Key specifications for the Brevo + HubSpot integration.
Brevo's free plan includes unlimited contacts and up to 300 emails per day. Paid plans start at $9 per month for higher sending volumes.
Unlike per-contact pricing models, Brevo stores unlimited contacts on every plan including free, charging only for emails sent.
Built-in integration connects through HubSpot Data Sync with no coding required. Setup takes minutes with bidirectional data flow.
Brevo runs marketing and transactional campaigns across email, SMS, and WhatsApp from a single platform with unified analytics.
Integration Deliverables
Everything included when our team builds your Brevo + HubSpot integration.
- Full audit of Brevo account, HubSpot CRM, and current marketing workflows
- Native Brevo integration installation and HubSpot Data Sync configuration
- Contact, company, and deal bidirectional sync setup
- Property-to-attribute mapping between HubSpot and Brevo
- Email campaign activity sync to HubSpot contact timelines
- SMS and WhatsApp engagement tracking configuration
- Transactional email event logging setup
- GDPR/CCPA consent field synchronization
- Duplicate contact prevention and identity resolution rules
- Sending domain authentication (SPF, DKIM, DMARC) audit
- Automation ownership model documentation
- Custom HubSpot dashboard for Brevo campaign performance
- End-to-end testing with validation report
Related Services
Frequently Asked Questions
Yes. Brevo offers a native HubSpot integration that connects through HubSpot Data Sync. It provides bidirectional contact, company, and deal synchronization, plus campaign engagement tracking on HubSpot timelines. No coding is required for setup.
Email campaign events including delivered, opened, clicked, hard bounced, soft bounced, and spam reports appear on HubSpot contact timelines. SMS delivery and click events, as well as WhatsApp engagement data, can also sync to HubSpot.
Yes. Many teams use HubSpot CRM for sales pipeline management and Brevo for email, SMS, and WhatsApp marketing. Brevo's volume-based pricing makes it significantly more affordable for teams with large contact lists, especially compared to HubSpot Marketing Hub's per-contact pricing.
Brevo offers a free plan with 300 emails per day and unlimited contacts. The Starter plan is $9 per month, Standard is $18 per month with A/B testing and send time optimization, and Enterprise plans start around $10,000 per year for high-volume senders.
Yes. Brevo is a multi-channel platform supporting email, SMS, and WhatsApp marketing from a single interface. All three channels can be used in automation workflows and their engagement data syncs to HubSpot contact timelines.
Yes. Brevo includes built-in GDPR and CCPA compliance features. The integration synchronizes consent preferences between Brevo and HubSpot so unsubscribes and opt-outs in one platform immediately reflect in the other.
Yes. Brevo handles both marketing campaigns and transactional emails (order confirmations, password resets, receipts). These transactional events can log on HubSpot contact records for a complete communication history across both marketing and system-generated messages.
Brevo was formerly known as Sendinblue. The platform rebranded to Brevo in 2023 while retaining the same features, team, and infrastructure. All existing Sendinblue integrations and accounts transitioned seamlessly to the Brevo brand.
Yes. HubSpot deals import into Brevo with all associated records and properties. This enables campaign segmentation based on deal stage, amount, close date, or any custom deal property, allowing highly targeted messaging aligned to your sales pipeline.
Yes. We offer ongoing monitoring, deliverability optimization, sync health checks, and team training. As your campaigns scale or your HubSpot configuration evolves, we adapt the integration to maintain data accuracy and compliance.
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