HubSpot + Attentive Integration
Connect Attentive SMS marketing with HubSpot CRM so subscriber opt-ins, text message engagement, and SMS campaign data sync into your CRM for unified cross-channel marketing. Our HubSpot Elite Partner consultants configure the subscriber data sync, HubSpot Workflow SMS triggers via the Custom Events API, sign-up form integration, and property mapping — so your email and SMS programs run from one coordinated system.
How the HubSpot Attentive Integration Works
The HubSpot Attentive integration connects through Attentive's native marketplace connector and the Custom Events API. The marketplace integration syncs subscriber sign-up data from Attentive to HubSpot — when someone opts into your SMS list through an Attentive sign-up form, their email address, phone number, source, and custom properties post to HubSpot as a new or updated contact record.
The setup process is straightforward: from the Attentive integrations page, select HubSpot, click Install, then authorize the connection by selecting your HubSpot account. Once connected, Attentive posts subscriber data to HubSpot automatically. By default, Attentive sends email data back. Phone number, creative ID, and source properties can be configured as optional postbacks.
For triggering SMS messages from HubSpot Workflows, the integration uses Attentive's Custom Events API. A custom code action in a HubSpot workflow fires an API call to Attentive, which triggers a pre-configured text message or journey. This lets marketing teams combine email and SMS in a single HubSpot workflow — sending an email first, then following up with a text message at a key moment in the customer journey.
Our integration specialists configure both the subscriber sync and the workflow-to-SMS connection, map Attentive properties to HubSpot contact fields, set up source tracking for attribution, build cross-channel workflows that coordinate email and SMS timing, and test every trigger path before go-live.
Why Teams Connect Attentive to HubSpot
Email and SMS are more effective together than alone. Without an Attentive HubSpot integration, your SMS subscribers exist in a separate database from your CRM contacts, making cross-channel coordination manual and attribution impossible.
What Changes After Integration
Once connected, every new SMS subscriber from Attentive sign-up forms also enters HubSpot as a contact with their opt-in source tracked. Marketing teams can see which contacts are subscribed to both email and SMS, enabling coordinated cross-channel campaigns. A HubSpot workflow can send an email, wait for engagement, and trigger an Attentive SMS as a follow-up — all from one automation.
Attribution improves significantly. Attentive source properties in HubSpot let marketing teams track which sign-up forms, campaigns, and offers generated the most SMS subscribers. When combined with HubSpot's revenue attribution, teams can measure the full impact of their SMS program on deal pipeline and closed revenue.
Without Integration
- SMS subscribers siloed from CRM contact records
- No coordination between email and SMS timing
- SMS attribution disconnected from revenue
- Cannot trigger texts from CRM lifecycle events
- Manual list management across two platforms
With Integration
- SMS opt-ins sync to HubSpot contacts automatically
- HubSpot Workflows trigger Attentive SMS messages
- Cross-channel email + SMS sequences coordinated
- Sign-up source attribution tracked in CRM
- Unified contact view across email and SMS
What Connects Between Attentive & HubSpot
The integration bridges SMS subscriber data with CRM contacts and enables workflow-triggered text messaging from HubSpot.
Email Data Postback
When subscribers opt in through Attentive sign-up forms, their email address posts to HubSpot as a new or updated contact. This is the default sync behavior and requires no additional configuration.
Phone Number Sync
Phone numbers collected through Attentive opt-in forms can optionally post to HubSpot contact records, giving your CRM team visibility into which contacts are SMS-subscribed.
Source Tracking
Attentive assigns a source property to each subscriber (default: "attentive"). Custom source values can be configured per sign-up unit — such as "attentive_bfcm" for holiday campaigns — enabling granular attribution in HubSpot.
Offer Code Mapping
Unique offer codes assigned to subscribers at opt-in can map to HubSpot contact properties. This enables personalized follow-up emails from HubSpot that reference the same offer the subscriber received via SMS.
Custom Events API
HubSpot Workflows trigger Attentive SMS messages through the Custom Events API. A custom code action in the workflow fires an API call to Attentive, which triggers a pre-configured text message or journey.
Journey Triggers
Attentive journeys (automated SMS sequences) can be triggered by HubSpot events — deal stage changes, lifecycle transitions, or form submissions — creating SMS touchpoints at key CRM moments.
Email + SMS Coordination
A single HubSpot workflow can send an email, wait for a response window, and then trigger an Attentive SMS follow-up. This cross-channel sequencing keeps messaging coordinated rather than competing.
Time-Sensitive Alerts
Deal-stage changes, appointment reminders, and time-limited offers can trigger immediate SMS delivery through the API connection, reaching contacts faster than email for urgent communications.
Abandoned Cart Recovery
E-commerce teams can trigger Attentive SMS messages from HubSpot deal stage changes when a cart is abandoned, combining email reminders with text message nudges for higher recovery rates.
Promotional Campaigns
Launch coordinated email and SMS promotional campaigns from HubSpot. Segment contacts by SMS opt-in status and engagement history to send the right message through the right channel.
Welcome Series
New subscribers who opt into both email and SMS receive a coordinated welcome series — email for detailed content, SMS for instant offer codes — timed to avoid message fatigue.
Re-Engagement
Contacts who stop opening emails but remain SMS-subscribed can receive text message win-back campaigns triggered by HubSpot engagement scoring workflows.
How SMS Data Transforms CRM Marketing
List Growth Acceleration. Attentive sign-up forms collect both email and SMS opt-ins simultaneously. When these subscribers sync to HubSpot, your CRM list grows faster because you capture two channels at once. Source tracking tells you which forms and offers drive the highest opt-in rates, so you can optimize your list-building strategy with data.
Channel Preference Segmentation. With SMS opt-in status visible on HubSpot contacts, marketing teams can segment by channel preference. Contacts who engage with texts but ignore emails get SMS-first campaigns. Email-only subscribers get longer-form content. Dual-channel subscribers get coordinated sequences that use both channels strategically.
Urgency-Based Messaging. Some messages need the immediacy of SMS — flash sales, appointment reminders, shipping notifications. HubSpot Workflows can route time-sensitive communications through Attentive SMS while keeping educational content in email sequences. The right message goes through the right channel at the right time.
Revenue Impact Measurement. When Attentive source data flows into HubSpot, and HubSpot tracks deals through the pipeline, marketing teams can measure the full revenue impact of their SMS program. Not just click-through rates and conversion metrics from Attentive, but actual closed revenue attributed to SMS-sourced contacts in the CRM.
Integration Impact Areas
- List Growth — Dual email + SMS opt-ins from one form
- Revenue Attribution — SMS source to closed deal tracking
- Response Speed — Immediate SMS for time-sensitive messages
- Smart Segmentation — Channel preference drives message routing
- Win-Back Campaigns — SMS re-engages email-fatigued contacts
- Cart Recovery — SMS nudges boost email recovery rates
Common Integration Challenges We Solve
SMS marketing platforms and CRMs handle subscriber data differently. These are the problems teams encounter when connecting Attentive to HubSpot.
One-Way Default Sync
The native integration primarily syncs from Attentive to HubSpot. Triggering SMS from HubSpot requires configuring the Custom Events API with custom code actions in workflows. We set up both directions so data and triggers flow in both directions.
Custom Code Requirements
Triggering Attentive SMS from HubSpot Workflows requires custom code actions using the Attentive API. Most marketing teams cannot configure this without developer assistance. We write and test the API integration code so your team can build workflows without coding.
Property Mapping Gaps
Attentive collects subscriber attributes that need custom HubSpot properties to store — offer codes, sign-up creative IDs, SMS consent dates. Without pre-configured properties, data either fails to sync or lands in generic fields. We create and map every required property.
Message Timing Conflicts
Without coordination, HubSpot emails and Attentive texts fire independently, sometimes hitting the same contact within minutes. We design cross-channel workflow timing with delays, engagement checks, and channel preference branching to prevent message fatigue.
Attribution Configuration
Attentive source tracking defaults to a generic "attentive" value for all subscribers. Without custom source configuration per sign-up unit and campaign, you cannot measure which specific SMS initiatives drive the most subscribers and revenue. We configure granular source tracking.
Consent Management
SMS consent is regulated differently than email consent. Opt-in and opt-out status must stay synchronized between Attentive and HubSpot to ensure you only text subscribers who have active SMS consent. We configure consent status sync and suppression rules across both platforms.
Our Setup Process
A structured six-step approach to connecting Attentive SMS marketing with HubSpot CRM workflows.
Channel Strategy Audit
We review your current email and SMS programs, identify cross-channel opportunities, and define which HubSpot events should trigger Attentive SMS messages and which Attentive data should sync to the CRM.
Marketplace Connection
We authorize the Attentive-HubSpot marketplace connector, configure email and phone number postback settings, set up custom source tracking per sign-up unit, and map Attentive properties to HubSpot fields.
API Integration Build
We write and configure the Custom Events API code for HubSpot Workflow actions that trigger Attentive SMS messages, enabling text messaging from any CRM workflow trigger.
Cross-Channel Workflows
We build coordinated email + SMS workflows in HubSpot with proper timing, channel preference branching, and engagement-based routing to maximize impact without message fatigue.
Testing & Consent Verification
We test subscriber sync, SMS triggers, source tracking, and consent management across both platforms. Every workflow path is verified before activation.
Reporting & Monitoring
We set up cross-channel attribution dashboards in HubSpot, configure sync monitoring, and provide documentation and training for your marketing team.
Attentive vs. Other SMS Marketing Platforms
Several SMS marketing platforms integrate with HubSpot. Here is how they compare for teams running cross-channel marketing programs.
We integrate all of these SMS platforms with HubSpot. Whichever texting tool you use, our team handles the CRM connection.
Attentive in Your HubSpot Ecosystem
E-Commerce Integration. For brands running Shopify, BigCommerce, or WooCommerce alongside HubSpot, Attentive adds the SMS layer that connects purchase behavior to text messaging. Cart abandonment triggers, post-purchase follow-ups, and loyalty program texts all coordinate with HubSpot email campaigns for a complete customer communication system.
Marketing Hub Coordination. Attentive handles SMS; HubSpot handles email, ads, social, and content. With data synced between them, marketing teams can build truly omnichannel campaigns where each channel reinforces the others. A product launch might lead with an email, follow up with a text, and retarget non-openers with paid ads — all orchestrated from HubSpot workflows.
Sales Enablement. For B2B or high-value B2C sales, Attentive SMS triggered from HubSpot deal stages gives sales teams a direct text channel to prospects. Meeting reminders, proposal follow-ups, and time-sensitive offers delivered via SMS achieve higher open and response rates than email alone.
Customer Service. Post-purchase communication benefits from SMS immediacy. Shipping notifications, delivery confirmations, and satisfaction check-ins sent via Attentive from HubSpot Service Hub workflows keep customers informed through their preferred channel and create opportunities for cross-sell and upsell follow-up.
Configuration & Plan Requirements
Attentive Pricing. Attentive uses custom, volume-based pricing with quarterly minimum spend commitments (typically $2,000-$3,000 per quarter). Pricing scales based on messaging volume, subscriber count, and feature requirements. Contracts typically require 6-12 month commitments. Contact Attentive for a custom quote based on your messaging volume.
HubSpot Requirements. The subscriber sync works with any HubSpot plan. However, triggering Attentive SMS from HubSpot Workflows requires Professional or Enterprise (any Hub). Custom code actions in workflows require Operations Hub Professional for the most flexibility, though Marketing Hub Professional workflows also support the Custom Events API connection.
Technical Prerequisites. The Custom Events API integration requires an Attentive API key with appropriate permissions. The HubSpot custom code action must be configured with the correct API endpoint and authentication. Our team handles all technical configuration so your marketing team can focus on building campaigns.
Integration Checklist
- Active Attentive account with admin access
- Attentive API key with Custom Events permissions
- HubSpot Professional or Enterprise for Workflows
- Admin access to both Attentive and HubSpot
- Cross-channel workflow plan documented
- Source tracking values defined per sign-up unit
- SMS consent and suppression rules confirmed
Technical Details
Key specifications for the Attentive + HubSpot integration.
Built-in Attentive marketplace integration syncs subscriber sign-up data to HubSpot automatically on opt-in with configurable property postbacks.
HubSpot Workflows trigger Attentive SMS messages through the Custom Events API via custom code workflow actions for CRM-driven text messaging.
Attentive requires a quarterly minimum spend of approximately $2,000-$3,000 regardless of message volume. Custom pricing based on subscriber count and usage.
Attentive offers over 100 integrations across e-commerce, marketing, analytics, and CRM platforms, making it a hub for cross-platform SMS marketing.
Integration Deliverables
Everything included in our Attentive + HubSpot integration service.
- Attentive marketplace connector setup and authorization
- Email and phone number postback configuration
- Custom source tracking per sign-up unit and campaign
- Attentive property mapping to HubSpot custom contact fields
- Custom Events API integration for workflow-triggered SMS
- Custom code actions configured in HubSpot Workflows
- Cross-channel email + SMS workflow design and build
- Channel preference segmentation setup
- SMS consent and suppression synchronization
- Offer code mapping between platforms
- Cross-channel attribution dashboard in HubSpot
- End-to-end testing of all trigger paths
- Team training and integration documentation
Related Services
Frequently Asked Questions
Yes. Attentive offers a marketplace connector that syncs subscriber sign-up data (email, phone, source, offer codes) to HubSpot contacts. The integration is set up from within Attentive's integrations page and authorizes through HubSpot's OAuth flow.
Yes. Using Attentive's Custom Events API, HubSpot Workflows can trigger SMS messages and Attentive journeys through custom code actions. This enables text messaging at any CRM lifecycle event — deal stage changes, form submissions, or engagement-based triggers.
By default, Attentive posts email addresses to HubSpot on opt-in. Phone number, creative ID, source property, and offer codes can be configured as additional postbacks. Each data point maps to a HubSpot contact property for segmentation and workflow use.
Yes. A single HubSpot workflow can send an email, wait for a response window, check engagement, and then trigger an Attentive SMS follow-up. This cross-channel sequencing ensures messages complement each other rather than competing for attention.
Attentive uses custom pricing based on messaging volume, subscriber count, and feature requirements. Expect a quarterly minimum spend of approximately $2,000-$3,000 with 6-12 month contract commitments. Pricing scales with volume, and per-message rates decrease as volume increases. Contact Attentive for a custom quote.
Yes. Attentive allows custom source values per sign-up unit. We configure unique source properties for each form and campaign so you can track which sign-up experiences generate the most subscribers and, through HubSpot attribution, which drive the most revenue.
SMS consent is managed in Attentive and synced to HubSpot as a contact property. Opt-out events in Attentive update HubSpot records to prevent workflow-triggered SMS to unsubscribed contacts. We configure consent synchronization and suppression rules across both platforms.
No. Our team writes and configures all custom code actions needed for the Custom Events API integration. Once configured, your marketing team can build workflows using the pre-built API actions without writing any code. We document everything for future maintenance.
HubSpot's native SMS (Marketing Hub Professional+) handles basic text messaging with workflow integration. Attentive offers advanced subscriber growth tools, AI-powered segmentation, sophisticated SMS-specific analytics, and over 100 integrations. For brands where SMS is a primary revenue channel, Attentive provides deeper SMS marketing capabilities.
The subscriber sync works with any HubSpot plan. Triggering Attentive SMS from HubSpot Workflows requires Professional or Enterprise in any Hub. For the most flexible custom code workflow actions, Operations Hub Professional is recommended, though Marketing Hub Professional also supports the API connection.
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