CRM Software Directory

• Act! Veteran SMB CRM from Swiftpage—rich contact history, pipelines, optional Act! Marketing Automation, and routes for cloud (e.g. Act! Premium Cloud / Advantage) or desktop-style deployment for teams that want longevity, notes depth, and familiar SMB workflows.
• ActiveCampaign CRM Customer experience automation: email, journeys, segmentation, and a native Deals CRM (pipelines, stages, tasks) so marketing and sales share contacts, tags, scores, and outcomes—aimed at teams where nurture is the spine of GTM, not a bolt-on to Salesforce.
• Agile CRM Budget all-in-one from Agile CRM—sales pipelines, email marketing, light helpdesk, telephony hooks, web widgets, and social/appointment modules; breadth and price over polish, with a free tier for tiny teams validating funnels.
• Apollo CRM B2B sales intelligence and engagement platform with a large contact database, enrichment, sequences, dialer options, and lightweight CRM objects for leads, contacts, and pipeline. Buyers should still plan credit usage, compliance with regional outreach rules, and which system owns CRM truth when Apollo sits beside Salesforce or HubSpot.
• Apptivo Modular cloud suite—turn on CRM, projects, invoicing, and supply apps so SMBs pay for capability, not a monolith they won’t use. Strong fit when one vendor should own CRM-to-cash threads, provided you budget admin time for layouts, roles, and which app owns the customer golden record.
• Attio Data-model–first CRM for modern GTM teams—custom objects, flexible records, workflows with credits, and a polished UI aimed at startups and RevOps. Buyers should still validate integrations, data residency, and credit budgets against their stack before committing.
• Axonaut CRM European SMB all-in-one: CRM with quotes, invoicing, payments, projects, and light HR—strong for French SMEs that want one stack instead of CRM + accounting silos. Finance and sales should align on tax, numbering, and payment providers before go-live.
• Bigin by Zoho Zoho’s small-team pipeline CRM—multiple pipelines on paid tiers, light automation, telephony hooks, and a path to graduate into full Zoho CRM. Best when you accept Zoho’s ecosystem and plan for record and automation limits as you grow.
• Bitrix24 Workspace stack—CRM plus chat, tasks, projects, telephony, and sites; famous free tier, busy UI, and real depth if you tame the feature surface. Assign an internal admin and phase modules or adoption will stall.
• Bloomreach CRM Commerce-focused customer engagement and data—personalization, campaigns, and unified profiles for digital storefronts; part of Bloomreach’s discovery + content + engagement suite, not a classic inside-sales CRM. Expect enterprise procurement, strong tagging, and clear ownership of consent and customer data.
• Capsule Deliberately simple CRM—contacts, pipelines, tasks, and sane integrations; for teams that want clarity more than a feature arms race. Works best when leadership resists custom-field sprawl and keeps stages honest.
• ChurnZero CRM Customer success platform for SaaS—in-app engagements, health scores, playbooks, and renewal plays wired to product telemetry and your CRM. Value scales with clean product events and a defined CSM operating model.
• Clari CRM Revenue orchestration—forecasting, pipeline inspection, activity capture, and AI-assisted deal risk on top of CRM data; for RevOps and leadership more than contact entry. Success hinges on CRM stage discipline and managers actually running new inspection rituals.
• Clay CRM GTM engineering workspace—waterfall enrichment, AI research (Claygent), and tables that sync with Salesforce/HubSpot; augments CRM; rarely replaces it end-to-end. Plan credits, provider spend, and legal review of scraping/research patterns before scaling.
• ClientSuccess CRM Customer success suite—SuccessScore health, renewal management, Pulse reporting, and CSM workflows; complements Salesforce/HubSpot for post-sale revenue. Health models only work when CRM hierarchy, billing, and product telemetry stay trustworthy.
• Close Inside-sales CRM with built-in call, email, and SMS—built for conversation volume, not for running a full marketing cloud. Model telephony and SMS usage; align legal on calling and texting rules before scaling dialer workflows.
• Copper Google Workspace–native CRM—work pipelines from Gmail and Calendar with automation tuned for Workspace identity, not for Microsoft-centric shops. Best when IT has committed to Google as the productivity backbone and reps will live in the inbox sidebar.
• Creatio Low-code CRM and BPM—Sales, Marketing, and Service products on one composable platform for process-heavy mid-market and enterprise teams. Expect partner-led implementation, process governance, and integration backlogs—not a weekend self-serve deploy for complex orgs.
• Dolibarr CRM Open-source ERP/CRM suite—contacts, proposals, orders, invoicing, and optional modules (stock, HR, projects) in one PHP app; self-host or use a partner cloud. TCO is hosting, backups, upgrades, and finance alignment—not zero cost.
• Drip CRM Ecommerce marketing automation—behavioral segments, email, onsite, and customer profiles tuned for DTC brands; complements storefronts like Shopify more than it replaces B2B sales CRM. List hygiene and deliverability work are as important as the product choice.
• EngageBay All-in-one SMB stack—CRM, email marketing, automation, helpdesk, and live chat—with aggressive pricing for teams replacing several cheap tools. Best with clean lists, phased module rollout, and a mental upgrade path as you outgrow limits.
• EspoCRM Self-hosted open-source CRM—accounts, leads, opportunities, cases, email sync, and BPM-style workflows; AGPL stack for teams that want code access and no per-user SaaS rent, with clear ownership of hosting, backups, and upgrades.
• Fireberry CRM Configurable cloud CRM for sales, service, and marketing—pipelines, tickets, journeys, and built-in AI assistants; aimed at growing mid-market teams outside the usual US mega-vendors. Proof AI, channels, and SLAs in a sandbox aligned to your region.
• Folk CRM Relationship-first CRM for partnerships, GTM, and lean teams—shared contacts, light pipelines, enrichment, and AI-assisted notes from email and calendar context. Best when relationship memory matters more than enterprise forecasting.
• Follow Up Boss Real estate lead CRM—speed-to-lead, IDX/website activity, team routing, and automations tuned for agents and ISAs; deep integrations with portals and marketing vendors. Success still depends on disciplined follow-up and compliant texting.
• Freshworks CRM Freshsales (Freshworks CRM)—sales CRM with built-in phone, email, chat, workflows, and Freddy AI insights; pairs cleanly with Freshdesk and the broader Freshworks suite. Clarify SKU names and AI limits on your quote before rollout.
• Front CRM Omnichannel team inbox—email, chat, SMS in shared queues with assignments, SLAs, and CRM sync; customer communication hub, not a native opportunity CRM. Pair with a sales CRM when forecasting and deal stages matter.
• GoldMine CRM Long-running SMB CRM with strong on-prem deployment options, deep contact history, and Outlook-style workflows—best for teams that value perpetual licensing and local control, with eyes open on upgrade paths and admin hiring.
• Gong CRM Revenue intelligence from customer interactions—records and analyzes calls, emails, and meetings to flag deal risk, coach reps, and improve forecast hygiene on top of CRM. Requires clean CRM hygiene, legal clarity on recording, and manager rituals to realize value.
• Help Scout CRM Support platform with customer profiles—shared mailboxes, knowledge base, chat/beacon, and automation; CRM-like context for SaaS teams, not full sales forecasting. Pairs naturally with a dedicated CRM when pipeline and renewals live elsewhere.
• HighLevel GoHighLevel—agency OS with sub-accounts, funnels, SMS/email automation, calendars, and white-label/SaaS mode; built to sell “marketing + CRM” to local businesses. Budget Twilio/Mailgun pass-through, 10DLC/compliance, and an internal admin for snapshots.
• HubSpot CRM Inbound platform with a generous free CRM—contacts, deals, and email tools—then paid Sales, Marketing, Service, and CMS Hubs as you scale; watch contact and seat math. Early property and association choices echo for years—govern them like code.
• HubSpot Sales Hub HubSpot’s paid sales layer—sequences, playbooks, deeper automation, and forecasting on top of the free CRM; best when Marketing/Service Hubs already own the same customer record. Model seats, contact tiers, and edition gates before you design processes.
• InfoFlo Windows-friendly CRM with perpetual licensing—contacts, pipeline, Outlook sync, and optional add-ons; appeals to SMBs avoiding monthly SaaS rent (verify current SKUs on vendor site). Plan remote access, backups, and Windows lifecycle before committing.
• Insightly SMB CRM with built-in projects—won deals become deliverables, tasks, and milestones; for teams that sell and ship without juggling Asana + CRM forever. Align sales and delivery on shared fields before “Closed won” automation.
• Intercom CRM AI-assisted customer platform—messenger, inbox, tickets, bots, and unified profiles for support, onboarding, and sales chat; engagement layer that pairs with a deal CRM. Model seats, resolutions, and AI usage before finance signs—costs spike with traffic.
• JobNimbus Contractor CRM and job OS—leads, estimates, boards, scheduling, photos, and QuickBooks-friendly flows; built for roofing and trades, not generic B2B enterprise CRM. Stack TCO includes measurements, quotes, and payments—not the CRM subscription alone.
• Keap Entrepreneur stack—CRM, Infusionsoft-grade automation, appointments, and payments; built for small businesses that want follow-up and money in one system. Tag discipline and list hygiene separate success from automation spaghetti.
• Kissflow CRM CRM on Kissflow’s low-code platform—build pipelines and automate approvals, tasks, and handoffs so sales and ops share one flexible, no-code workflow stack. Expect workshops, governance, and quote-based packaging—not a one-click Salesforce clone.
• Klaviyo CRM Customer platform for ecommerce—profiles fed by store events, predictive segments, email/SMS/push, and retention analytics; marketing CDP depth without Salesforce-style deals. List hygiene and event quality matter as much as templates.
• Kommo Conversational CRM (ex–amoCRM)—WhatsApp, Instagram, and other chats live in the pipeline with bots, templates, and sales automation for messaging-native teams. Channel policy changes and API limits are operational risks, not one-time setup.
• Kustomer Omnichannel service platform—one timeline per customer across chat, email, social, and voice; automation and AI for CX teams, not classic opportunity CPQ. Validate current roadmap, AI SKUs, and identity resolution during procurement.
• KvCORE Enterprise-style real estate suite—IDX sites, lead gen, CRM, nurture, and team tools for brokerages; heavy feature set and onboarding vs. lightweight agent CRMs. Success depends on brokerage adoption metrics, not only vendor demos.
• Kylas CRM SMB sales CRM with unlimited users on paid plans—lead capture, pipelines, telephony hooks, and automation aimed at Indian and emerging-market teams scaling headcount without per-seat tax. Watch record/API limits on lower tiers as volume grows.
• LeadSquared Lead-ops CRM for high-volume funnels—capture, dedupe, score, route, and nurture across web, ads, call centers, and field teams; strong in education, healthcare, finance, and real estate in APAC/MENA. Budget integration testing for campaign spikes, not just steady-state demos.
• Less Annoying CRM Flat, honest SMB CRM—one price, all features, minimal jargon; contacts, pipelines, tasks, and calendar without tiers that hide basics behind paywalls. Buyers who want predictable support from a small, focused vendor (not a sprawling app store) usually evaluate LACRM alongside Capsule and lighter Pipedrive workspaces.
• Lime CRM European CRM from Lime Technologies—sales, customer service, and AI-assisted self-service on one platform; industry templates, GDPR-minded hosting, and consulting arm for rollout. Vendor-facing materials also emphasize workflow automation, CPQ-style quoting, and e-sign where licensed—treat modules as quote-specific, not assumed in every tenant.
• LionDesk Real estate CRM with texting, bulk email, and video messaging—affordable for solo agents and small teams; lighter than KvCORE-style suites but strong on outreach channels. Best buyers prioritize speed-to-lead and nurture over building an entire brokerage tech stack in one contract.
• Lusha CRM B2B contact data and enrichment—browser extension, bulk reveals, and CRM sync to fill emails and direct dials; augments Salesforce/HubSpot rather than replacing pipeline CRM for most orgs. RevOps buyers should plan field-level governance so enrichment does not overwrite rep-owned notes or stage data.
• Maximizer CRM Long-running CRM for sales and regulated SMBs—cloud or on-prem, Outlook-friendly, with contacts, opportunities, cases, and marketing add-ons; UI trades modern gloss for deployment choice. Strong fit when IT still wants private hosting or predictable on-prem operations alongside familiar Microsoft-centric workflows.
• Membrain CRM B2B sales effectiveness platform—embed your methodology in the CRM, coach reps on stage criteria, and run forecasts without treating the pipeline as just a spreadsheet of deals. Expect a partner-heavy go-to-market (methodology firms co-deliver) and a product split across prospecting, pipeline execution, account growth, and coaching—confirm SOC 2 documentation and whether Membrain is your system of record or a guided layer beside another CRM.
• Method CRM No-code CRM tightly synced with QuickBooks Online, QuickBooks Desktop, or Xero—quotes, invoices, payments, and customer records stay aligned so sales and service see the same financial truth as accounting (confirm your accounting stack on Method’s site; connector depth varies by product).
• Microsoft Dynamics 365 Modular business cloud—Sales, Customer Service, Marketing, Field Service, and ERP cousins on Dataverse; wins when Microsoft 365, Entra ID, and Power Platform are already home. Copilot and AI agents add leverage but introduce licensing for credits and capacity—read Microsoft’s Dynamics 365 Sales pricing and licensing guide, not blog tier tables.
• monday sales CRM CRM built on monday.com Work OS—visual boards, automations, and dashboards for teams that already run projects next to sales on the same platform. monday layers AI credits and assistants (Sidekick) on paid tiers—budget automations and AI usage separately from base seats.
• NetHunt CRM Gmail-first CRM—records and pipelines live beside threads; campaigns and workflows for Google Workspace teams that refuse to leave the inbox. Plans stack from Basic through Business Plus with per-user pricing; higher tiers add automation actions, API access, and consulting—check nethunt.com/pricing for current numbers and startup or nonprofit programs.
• Nimble Relationship CRM with auto-enriched profiles—lightweight pipelines, email tracking, and social context for consultants and network sellers. Best for relationship-led outreach teams that value contact context over deep enterprise process design.
• noCRM.io Lead-first sales CRM—strip the database bloat, run pipelines and next actions fast, with quick onboarding and pricing that fits small and mid-sized teams. It is strongest for action-driven teams that prioritize follow-up velocity over deep account hierarchies.
• Nutshell SMB sales CRM from the team behind the brand—pipelines, reporting, team email, and optional marketing add-ons; simple by design, not a Salesforce replacement. It is a practical middle ground for teams that want visibility and structure without dedicated CRM admins.
• Odoo CRM Modular CRM inside the Odoo suite—visual pipeline, AI lead scoring, and room to grow into accounting, inventory, marketing, and eCommerce on one stack. Particularly attractive for operators planning to consolidate multiple business systems under one platform.
• OnePageCRM Next-action CRM—every contact has a defined next step and due date so pipelines don’t stall; lean SMB tool with strong Zapier ecosystem and Gmail/Outlook context. It emphasizes selling behavior change as much as data capture.
• Ontraport CRM All-in-one for info businesses—CRM, visual campaigns, pages, memberships, and payments; strong when marketing + delivery share one system, weaker for classic field enterprise sales. It is often evaluated by teams trying to reduce tool sprawl in digital revenue operations.
• OpenCRX Java-based open-source CRM for self-hosted enterprise stacks—contacts, activities, opportunities, and deep customization when you own the runtime, not when you want a polished SaaS UI out of the box.
• Oracle CX Oracle’s modular CX cloud—sales, service, marketing, and commerce—built for enterprises that standardize on Oracle Cloud and want one vendor for full lifecycle programs.
• Oracle NetSuite CRM CRM embedded in NetSuite—quote-to-cash, support, and partner motions on the same records as ERP, inventory, and finance for mid-market and scaling operators.
• Oracle Siebel CRM Mature enterprise CRM for complex sales, service, and marketing processes—deep configuration and large-scale deployments, with implementation weight and modernization questions buyers must plan for.
• Outreach Revenue execution and sales-engagement layer—sequences, tasks, forecasting hygiene, and rep workflows that sit on top of Salesforce or similar CRM, not a full replacement for core customer records.
• Pega CRM Enterprise CRM woven into Pega’s low-code platform—case management, decisioning, and process automation for regulated, workflow-heavy organizations, not a quick SMB pipeline tracker.
• Pipedrive Visual, sales-first CRM for teams that want fast adoption—pipelines, activities, and email sync—without buying a full marketing/service platform on day one. Best when leaders enforce stage exit criteria and activity hygiene from week one.
• Pipeline CRM Straightforward SMB sales CRM (successor to PipelineDeals)—pipelines, activities, and collaboration without enterprise weight; good when you want clarity over breadth and can keep process design intentionally simple.
• PipelineDeals (Pipeline CRM) Historical name for the SMB sales CRM now marketed as Pipeline CRM—visual pipelines, activities, and email-centric workflows; see the Pipeline CRM entry for current positioning and active packaging details.
• Pipeliner CRM Visual-first sales CRM with drag-and-drop pipelines and role-based views—geared to teams that want fast orientation and clear deal health without a massive enterprise footprint or long CRM administration projects.
• Planhat Customer success platform for subscription businesses—health scores, unified account timelines, playbooks, and renewal/expansion workflows that assume Salesforce or HubSpot already owns the sale and account master data.
• Propertybase CRM Salesforce-native real estate CRM for brokerages—listings and IDX-style flows, lead routing, marketing automation, and brokerage reporting on the Salesforce platform with enterprise governance potential.
• Re:amaze Unified helpdesk and messaging for eCommerce—shared inboxes, live chat, and customer timelines with order context; strong for support-led shops, not a full opportunity-based sales suite.
• Real Geeks Real estate platform pairing IDX websites and lead capture with a built-in CRM—built for agents and teams whose growth model is online buyer/seller leads, not generic B2B pipelines.
• Really Simple Systems UK-leaning cloud CRM for small teams—sales pipelines plus built-in email marketing and helpdesk-style support in one intentionally simple product.
• Sage CRM CRM aligned with Sage’s business software world—sales, service, and campaign tooling for orgs that want customer records adjacent to accounting/ERP, not the flashiest cloud UI.
• Salesflare B2B CRM that auto-collects contact context from email, calendar, and public data—built for small teams that hate manual data entry and live in the inbox.
• Salesforce The default enterprise CRM platform—Sales, Service, Marketing, Data, and industry clouds—with unmatched ecosystem scale; TCO and governance separate winners from shelfware.
• Salesforce Sales Cloud Salesforce’s core B2B sales product—leads, opportunities, forecasting, and endless customization via AppExchange, with admin overhead and license cost that scale with ambition.
• Salesloft Revenue workflow and sales engagement—cadences, guided selling, and coaching that assume Salesforce (or similar) is the system of record, not a full CRM replacement for every object.
• Salesmate SMB-focused sales CRM with built-in calling, texting, and automation—aimed at teams that want pipeline + communications in one subscription without Salesforce-scale complexity.
• SAP Sales Cloud Enterprise sales CRM in SAP’s CX portfolio—tight S/4HANA and ERP adjacency, AI-assisted selling patterns, and global scale for complex revenue teams.
• Scoro Quote-to-cash work management with CRM inside—deals, quotes, projects, time, and margins for agencies and professional services, not a narrow sales-only tool.
• Sellsy French-origin SMB stack—pipeline, quotes, invoicing, and light ERP-style admin so European teams can run sales and billing without juggling five tools.
• SharpSpring from Constant Contact Marketing automation plus CRM—behavior tracking, landing pages, scoring, and pipelines—with agency-friendly packaging (including white-label options) under Constant Contact.
• Spotler European marketing automation and CDP-style engagement—segmentation, email, and journeys for demand gen; pair with a real sales CRM if B2B pipeline rigor is the goal.
• Streak CRM embedded in Gmail—pipelines as “boxes” in your inbox for sales, hiring, support, or custom flows. Zero tab-switching when email is your operating system.
• SugarCRM Modular CRM (Sell, Serve, Market) for mid-market and enterprise—emphasis on workflow automation, configuration, and deployment choice when you want alternatives to Salesforce.
• SuiteCRM Open-source CRM (SalesAgility) you can self-host or buy managed—Sugar-class modules with full code and data control when you have ops skills or a trusted partner.
• SuperOffice CRM Nordic/European B2B CRM—sales, marketing coordination, and service in one suite; credible regional alternative to US giants when local support and pragmatic scope matter.
• Teamleader Benelux-friendly SMB suite—CRM with quotes, invoices, projects, and time tracking for agencies and trades; one subscription beats duct-taping five apps.
• Thryv SMB and local-business command center—CRM, scheduling, payments, reviews, and marketing lite in one app; built for owners, not enterprise RevOps.
• Top Producer Long-running real estate CRM—contact management, follow-up plans, and market-style collateral for agents who want an established brand more than the newest UI.
• Totango Enterprise customer success platform—health models, success plays, and revenue lifecycle views that sit beside Salesforce; not where you run SDR cadences.
• Twenty CRM Open-source CRM built for modern teams: companies, people, opportunities, tasks, and notes with a fast UI, self-hosting option, and API-first design inspired by contemporary productivity tools.
• Upsales Nordic-leaning B2B CRM for structured selling—accounts, deals, and activities with a process-first UI; verify current packaging if you are outside their core markets.
• Velocify High-velocity lead management—prioritization, distribution, and dialer-friendly workflows; historically common in mortgage and inbound-heavy sales, sold in ICE’s lending software orbit.
• Vtiger All-in-one SMB CRM—sales, marketing, and helpdesk—with cloud subscriptions or open-source self-host options for teams that want breadth at approachable cost.
• Wise Agent All-in-one real estate CRM—transactions, drip marketing, and IDX-style add-ons for agents who want one vendor for database + campaigns, with a utilitarian interface.
• Workbooks UK-rooted CRM suite—sales, marketing, and customer support in one product for SMBs that want alignment without buying three separate clouds.
• YetiForce CRM Open-source CRM forked from vtiger lineage—broad modules for sales, support, and records you can self-host; powerful if you run PHP ops, painful if you want zero-admin SaaS.
• Zendesk Sell Sales CRM in the Zendesk universe—pipelines and activities designed to share context with Support, Talk, and messaging so CS and sales see one customer thread.
• Zoho CRM Deep SMB/mid-market CRM inside the Zoho universe—automation, AI (Zia), and integrations across Desk, Books, Campaigns, and more; watch edition limits and Zoho One bundling.