What is it?
- Vendor
- Streak
- Category
- Email-native CRM / Gmail
- Target audience
- Individuals, startups, and small teams that run workflows primarily in Gmail/Google Workspace
What it is
Streak turns Gmail into a lightweight CRM by attaching pipelines, fields, and reminders to threads and contacts. It shines when your team’s source of truth is already the inbox—less so when Outlook or a data warehouse should be canonical.
Hard limits
Don’t expect Salesforce-grade security segmentation, CPQ, or omnichannel service. It’s a productivity layer for small groups that value speed over enterprise governance.
Core features
- Contact Management
- Sales Pipeline
- Customer Support / Ticketing
- Reporting & Analytics
Feature labels follow a fixed list across all CRM pages for consistent comparison and structured data.
Use cases
Common use cases
- Founder sales tracking a handful of parallel deals.
- Recruiting pipelines inside email-centric hiring flows.
- Light support or onboarding tracked as shared boxes.
- Fundraising or partnerships where threads are the artifact.
- Google Workspace-native micro-teams allergic to standalone CRM.
Pricing structure
Pricing
Includes a limited free tier and paid plans for collaboration, automation, and reporting—check streak.com/pricing for current per-user costs and shared pipeline limits.
Model cost against a fallback standalone CRM at your expected headcount to decide when Gmail convenience stops outweighing reporting constraints.
Pros & cons
Advantages
- Fastest possible onboarding if you live in Gmail.
- No context switching—CRM lives where mail already is.
- Flexible boxes for non-sales workflows.
- Free tier useful for solos and experiments.
Limitations
- No meaningful Outlook-native parity—Microsoft shops look elsewhere.
- Reporting, permissions, and automation cap out vs. full CRMs.
- Not built for large matrixed sales orgs.
- Heavy mail volume can expose UX limits—trial at real scale.
Integrations & ecosystem
Integrations
Centered on Google Workspace, Drive, Calendar plus Zapier escape hatches. Treat Streak as Gmail’s sidecar, not your data lake.
Alternatives & competitors
Reviews & trust
Peers: Copper, HubSpot (sidebar), Nimble, Nethunt. Users love zero switching; finance-heavy orgs miss forecast rigor and granular roles. Test shared pipelines with your real thread volume first.
Implementation & setup
Rollout
Install extension, create one box template, agree on required fields, then invite teammates with clear shared vs. private pipeline rules. Resist ten custom boxes on day one.
Add weekly hygiene: stale-box review, missing-field report, and owner reassignment so inbox-based workflows do not quietly drift.
Verdict
Verdict
Best-in-class when Gmail is your HQ and you want structure without a second app. Graduate when RevOps needs enterprise controls.
Additional notes
Capability snapshot
- Pipelines (“boxes”) for deals, hiring, support, or custom flows
- Thread linking, snippets, and mail-merge-style sends (plan-dependent)
- Team sharing, permissions, and basic reporting
- Google Workspace alignment—no Outlook-first story
- Zapier/API on higher tiers for light integrations
Buyer shortlist checks
- Will all revenue-critical users stay in Gmail for the next 18-24 months?
- Do managers accept dashboard limitations compared with full RevOps suites?
- Is there a clear migration trigger if team size or compliance scope increases?
Explore other CRMs
Same quick links as the homepage — open another profile.