HubSpot + Monday.com Integration

Yes. Monday.com offers a native integration available in the HubSpot App Marketplace. It connects via OAuth and supports syncing HubSpot contacts, companies, and deals to Monday.com boards. The native integration is available on Monday.com Standard, Pro, and Enterprise plans but is not available on Free or Basic tiers. It primarily supports one-way sync from HubSpot to Monday.com and does not maintain ongoing sync for custom fields after initial item creation. For bidirectional sync or custom field coverage, middleware tools like Zapier, Make.com, Unito, or Resynced are needed alongside or instead of the native app.

The integration can sync HubSpot deals, contacts, and companies to Monday.com items. Deal properties like name, amount, close date, owner, and stage map to Monday.com columns. On initial item creation, all HubSpot fields including custom properties can populate Monday.com columns. However, ongoing sync after creation is limited to default non-custom fields with the native integration. Custom field sync — such as contract type, service tier, or project scope — requires Zapier multi-step Zaps, Make.com scenarios, or dedicated two-way connectors like Unito or Resynced to maintain continuous data accuracy.

The native integration is primarily one-way from HubSpot to Monday.com. For bidirectional sync where Monday.com status column changes update HubSpot deal properties, you need middleware. Zapier supports this with dual Zaps — one for each direction — plus filter steps to prevent infinite loops. Make.com achieves the same with paired scenarios and router modules. Specialized tools like Unito and Resynced offer built-in two-way sync with native loop prevention, reducing configuration complexity for teams that need ongoing bidirectional field updates between both platforms.

The native integration works well for straightforward one-way deal-to-project handoffs using default HubSpot fields. Zapier is better for custom triggers, multi-step logic, conditional routing, and workflows involving HubSpot custom objects. Make.com suits teams that prefer visual scenario builders with branching paths and error handling modules. For full bidirectional custom field sync with minimal configuration, Unito or Resynced are purpose-built connectors for the HubSpot Monday.com connection. We evaluate your specific workflow requirements during the audit and recommend the connection method that balances reliability, flexibility, and maintenance cost.

We configure unique identifier matching using the HubSpot deal ID stored as a reference column in Monday.com. Trigger configurations include conditional checks that verify whether an item with that ID already exists before creating a new one. For Zapier flows, we add filter steps and search actions that look up existing items by deal ID. For Make.com scenarios, we use search modules with get-or-create logic. This prevents duplicate board items when deal properties update after the initial Closed Won trigger and when workflows re-enroll contacts or deals.

The native HubSpot integration requires Monday.com Standard, Pro, or Enterprise. It is not available on the Free or Basic tiers. Zapier and Make.com connections work with any Monday.com plan that supports API access, which includes Standard and above. Monday.com automation recipes used in board templates require Pro or Enterprise depending on the number of automations needed.

We define clear platform roles during the audit phase. Typically, HubSpot serves as the CRM system of record for contacts, deals, pipeline management, and marketing automation while Monday.com handles project delivery, task management, and operational workflows. The integration bridges these roles so deal data flows from HubSpot to Monday.com for project execution, and delivery status flows back to HubSpot for account visibility. This eliminates the need to maintain parallel contact databases in Monday.com CRM and HubSpot CRM, reducing data conflicts and ensuring both sales and operations teams work from consistent information.

Two-way sync without safeguards creates infinite update loops. We implement three layers of loop prevention: timestamp guards that ignore updates within a defined window after a sync event, source flags using hidden properties that identify which platform made the last change, and conditional filters in Zapier or Make.com that skip execution when the update originated from the integration itself.

Simple one-way integrations using the native app take one to two weeks including the workflow audit, OAuth connection, field mapping, and testing with real deals. Bidirectional setups with Zapier or Make.com middleware, custom field mapping, board template design, and loop prevention typically take three to four weeks. Enterprise configurations with multiple board types, stage-based routing to different boards, complex automation recipes, and comprehensive team training may extend to six weeks including the 14-day optimization period where we monitor sync accuracy and tune triggers.

Integration projects typically range from two thousand to eight thousand dollars depending on sync direction, middleware complexity, number of board templates, field mapping depth, and team size. One-way native setups with default field mapping and a single board template fall on the lower end. Bidirectional builds with Zapier or Make.com middleware, custom field sync, loop prevention architecture, multiple board types with automation recipes, workspace organization, and comprehensive team training fall on the higher end. Middleware subscription costs for Zapier, Make.com, Unito, or Resynced are separate from the setup fee. We provide a fixed-price quote after completing the workflow and data audit.